Wine collectors longing for the opportunity to travel and indulge their passion have an exceptional opportunity this March at Sotheby’s. From a private tour of the spectacular Grand Chai (Great Barrel Hall) at Château Mouton Rothschild in Bordeaux to the great harbor houses of the Douro Valley, the sun-drenched Tuscan estate of Sassicaia or Drouhin’s cellar from the 13th century in Burgundy – all these adventures and more Wait for the winner.
Every year the families of Primum Familia Vini (PFV) select one of their best vintages to produce only 12 individually numbered, limited-edition cases. Sotheby’s will offer case number 1 of 12 from this year’s publication. This international association of some of the world’s best wine producers from France, Germany, Italy, Portugal and Spain – the Primum Familiae Vini – represents the leading names in the wine world who are still family-owned to this day.
The offer starts at £ 30,000 and opens online sales of wines through Sotheby’s March 12-29.
The PFV pass is one of the most remarkable experiences in the world of wine. It offers the buyer a single visit to each of the 12 members of the PFV. The PFV also includes the family member who receives the winner for lunch or dinner at their respective property. The best part is that the PFV pass never expires. The winners can redeem it anytime in the future. The signature of the family member who selected each wine is hand engraved on each bottle, and each case is handcrafted in cognac by the renowned Thierry Drevelle in his atelier. The artist used the old “Chêne de Marais”, shaped into an elegant curve that mirrors the arches of the private cellars from which these wines come.
The 12 member houses of the PFV, an organization with a unique heritage in the world of wine, are strongly committed to the continuity of independent family wine producers. The 12 families that currently make up the association are Marchesi Antinori, Baron Philippe de Rothschild (Mouton), Joseph Drouhin, Egon Müller Scharzhof, Famille Hugel, Champagne Pol Roger, Famille Perrin, Symington Family Estates, Tenuta San Guido (Sassicaia ), Familia Torres, Vega Sicilia and Domaine Clarence Dillon.
Paul Symington, Chairman of the PFV, said: “Our twelve families are cross-generational and we all have a passionate and very personal commitment to our vineyards, our wines and the continuity of our family project. We meet regularly to share our experiences and make sure our children grow up and appreciate each other’s wine regions. In this limited edition case you will find one of the best wines any of us have made in the past few years, and we have signed every bottle. We look forward to sharing a good bottle of wine for lunch or dinner with the winner at each of our wineries in due course. “
Commenting on the initiative, Jamie Ritchie, Global Director of Sotheby’s Wine, said: “With every bottle that is destined to become a legend from its respective region, the twelve cases are the first and only time these great vintages are available together. This case, issue number 1, serves as an inspiration and collective reminder to visit any property where a family member is hosting you. The people behind the wines define the wines they make. The opportunity to meet twelve legendary producers on your schedule is a dream that can come true, but only for the winner. No passport was issued in 2020, and the maximum offered in a year is only one or two. The case that we offer is one of the few cases that has ever been made available with this additional outstanding price. “
Last year, Sotheby’s Wine’s annual worldwide auction sales of wine and spirits in 2020 were a staggering $ 92 million. Over 15,000 lots were sold in 41 deals – a nearly 50% increase in the number of auctions held in 2019 Wine and spirits sold to online bidders in 2020, up from $ 28 million in 2019, with 85% of all Lots were offered to find online buyers. Sotheby’s showed its continued strength in Asia and was the market leader in the region for the third year in a row. Over 70% of the total bid for all wine and spirits sales were from collectors in Asia.