This week, we’re talking about dirty clothes in space, a less crazy chicken brand on social, and a popular #ProudParent moment.
Tide’s partnership with NASA makes dirty clothes explode
According to reports, Tide, the P&G laundry detergent brand, is working with NASA to explore how to clean astronauts’ clothes NBC Finance Channel.
Now, astronauts need 160 pounds of clothes to be transported to the space station every year because they cannot wash clothes. The clothes they used can be returned to Earth in a disposable capsule that burns in the atmosphere. And this process does not work well in missions that are much longer than the space station.
That’s because astronauts live in a water-scarce environment, and all water-based output, including breathing moisture, will be captured and recycled into drinking water-this will include any laundry. So the new Tide detergent must use less water and be completely degradable, Fast company explained.
For these reasons, Tide’s product development can also play a good role in water-scarce areas on the earth.
Why is it important: We think Tide’s product development in space is cool, and we are interested in content marketing opportunities created by astronaut stories and laundry issues.
In the announcement alone, the audience learned a lot of things they might not have thought of, but these things are an integral part of making the Mars mission possible. Now, the audience wants to know more-how did you create space detergent, what other criteria they need to consider, what “failure” is, and so on.
This is where we want the P&G content marketing team to push their content out of the world.
The Tide-NASA partnership is also a good reminder to talk to your company’s product developers-you never know what Cool story You may find out.
[email protected] The task of cleaning up dirty clothes from @NASA is being carried out-maybe it will save water on the earth. Read this and other #ContentMarketing stories from this week via @CMIContent. #WeeklyWrap Click to tweet
El Pollo Loco incubates better products based on social feedback
In the interview MediaPost QSR Brand Insider SummitCEO Bernard Acoca said the company has spent less than 3% of its media budget on digitalization in recent years. Today, it costs 50%.
And its hearing is better. “We have always (listened to our customers), but the power of social is that you can do this in real time,” Bernard said.
He shared the story of the recent launch of vegetarian products. Customers of El Pollo Loco accepted social media Tell the company that the sauce of this product contains an egg enzyme, so it is not vegan or vegetarian. The company subsequently changed the sauce and certified the new product as a vegetarian of the American Vegetarian Association.
“You can enter the market agilely and quickly in a way that you could not enter the market before,” Acoca said.
Why is it important: The task of listening is usually delegated to the social media team, but its impact is company-wide. An internal communication system must be established to connect people who listen in real time with non-marketers (such as product development teams).
Twitter tells the sweet success story of Oreo
Made on twitter case study The important factors for OREO’s success in the 2020 #ProudParent campaign are introduced in detail. OREO focuses on reaching the Twitter community, cooperating with National Coming Out Day and PFLAG. The core of the event is a film about a woman bringing her partner home to meet her family for the first time.
A loving world begins with a loving home.Watch Oreo’s new movie #Proud parents
— Oreo Cookies (@Oreo) October 8, 2020
Twitter activities increased the number of brand mentions of OREO and #ProudParent by 2,846%, and positive sentiment increased by 34%. This activity includes:
- One day acquisition Among them, OREO’s #ProudParent message is replaced with the top of the traditional Twitter page in the user feed
- A kind Conversation button Use CTA to post tweets support as #ProudParent or an ally
- Tweets with shorter video clips to encourage people to visit www.OREOProudParent.com (The site now redirects to the general company page.)
— Oreo Cookies (@Oreo) October 8, 2020
- Expand coverage through Twitter Amplify and match OREO’s videos with high-quality content posted on other brand channels
- A giveaway event with OREO limited edition rainbow biscuits as a prize encourages user-generated content
Want to know how to get Rainbow Oreo cookies?
1️⃣ join us #Proud parents Run and share a photo to understand what your allies mean to you. No matter what it is, we all want to see it!
— Oreo Cookies (@Oreo) October 12, 2020
Why is it important: OREO turned its powerful 3-minute video into a multifaceted activity on Twitter and off-site, bringing powerful effects to OREO and #ProudParents everywhere.This is also a good reminder that you can get a single content (in this case, a movie) and Divide it into smaller parts Make the most of your team’s work and make consistent messaging easier.
We are a bit disappointed because OREO believes that it is inappropriate to redirect the event microsite OREOProudParent.com to a page that showcases or mentions its commitment to the LGBTQ community.
Cover image courtesy of Joseph Kalinowski/Content Marketing Institute