As it continues to expand its business operations to take advantage of its Growing user base, Reddit has Announce It will open a new local office in Australia, which is now home to the platform’s fourth largest regional audience.
As explained Reddit:
“Our new Australian team was formed, with dedicated local communities, engineering and sales staff, and country manager David Ray, who will join us in the coming weeks. The Australian business is managed by Tariq, the international head of Reddit Mahmoud, And has cooperated with local entities, cooperated with Australian moderators and communities, and established local brand partnerships. “
Australia’s expansion is the latest in the company’s evolving growth strategy, and it has also opened an office in Australia. Canada And the United Kingdom for the past 9 months.
Reddit said that its Australian audience has grown by 40% year-on-year. Now Australian users spend an average of about 31 minutes on the app every day. Reddit claims that its average session time rate is higher than that of Instagram. Snapchat, Twitter and Pinterest.
“[Australian Redditors] A total of 158 million posts, comments and votes are contributed to the platform every month. 62% of our Australian users belong to the very popular 18-34 age group, and 28% of them are between 35-49 years old. “
Reddit stated that the main topics of interest to Australian users are gaming, cryptocurrency and entertainment, while r/Australia The subreddit, where users share local news and discussions, now has 700,000 members.
Much like the United States, where r/wallstreetbets have Live your own life In the investor community, market-centric submarines, such as r / ausfinance with r/asx_bets It also rises with the rise of sports discussions.
“Local perceptions of the world’s leading communities are also very popular with Australian Reddit users. r / asanaustralian, r/Australian teacher with r / ausproperty Become one of the fastest growing communities in Australia in 2021. “
The new Australian office in Sydney will focus on establishing connections with local advertisers and showcasing the potential of the Reddit community, which is now available through the platform’s Evolving campaign And tools.
Reddit gradually won more advertisers and established its own advertising business.Although it has always been a popular platform among users, the application’s focus on freedom of speech, at least in its Early years, Some marketers are hesitant about this because of concerns about unwanted content associations and the general negative reaction to promotional activities in the app.
But this situation is changing.As early as December of last year, Reddit reported that its Advertisement Income Exceeded 100 million US dollars for the first time in 2019, And is expected to grow by more than 70% in 2020.The company has also made significant progress in improving its content review and platform rules, and the biggest shift in this area has resulted in Remove thousands of subreddits Last June, due to its updated approach to hate speech.
This excludes many of the more controversial elements from its system-but there are still some more questionable corners of the Reddit ecosystem, and even the most enlightened users will consider deleting their browser history.
But its advertising system is improving, and Reddit is working hard to provide more specific Targeting and exclusion tools To solve these problems.
As the data here shows, the Reddit community does see a high level of interaction and participation. Among them, there are great opportunities to establish connections with relevant audiences who are interested in your products, and there is also a huge market research potential, which is of great value to your planning.
Really, completely ignoring Reddit shouldn’t be an option, it’s too valuable to ignore. With the right understanding and methods, it can also become the focus of your promotion and outreach work.