The future of the automotive industry is shifting to alternative energy resources while maintaining a luxury quotient and performance level. The French car manufacturer Peugeot has launched the New 308 – a combination of attractive new design, first-class interior with first-class technology and safety in the compact family car segment. The new 308 is the first car to feature a plug-in hybrid engine as well as gasoline and diesel drives. The brand is scheduled to go on sale in European markets at the end of 2021.
The new 308 is equipped with the latest generation of driving aids and the PEUGEOT I-Cockpit with 3D technology as well as I-Connect Advanced, an infotainment system that is intuitive to use and always keeps you connected. The interior of the new 308 also offers more space and comfort, while carefully selected materials emphasize the high-quality finish. Efficiency and performance are also improved with the latest aerodynamic details. Not only that, Peugeot has announced that it will offer an electrified variant of the same model by 2025.
Julie David, Managing Director of Peugeot UK, said of the new 308: “The compact family car class remains one of the most important and competitive segments – and one in which PEUGEOT is proud of its success. So it is very exciting to launch the new 308 which is one of the most efficient, practical and technologically advanced offerings on the market. “With the addition of plug-in hybrids for the first time, the new 308 is another important step in our quest to have an electrified variant of every new PEUGEOT model by 2025,” he added. Then there is the Peugeot 308 will be the first model to sport the brand’s new logo, a roaring lion head. The model will come in a wide range of colors including olive green, bianca white, cumulus gray, nera black, pearlescent white, vertigo blue and elixir red.
For those looking for an attractive style, the new PEUGEOT 308 continues its commitment to striking design. The car is based on a further development of the innovative and adaptable EMP2 structure (Efficient Modular Platform) from PEUGEOT. Therefore, it is more robust, safer and more spacious than ever before. In addition, electrified drives can be used for the first time, while new structural elements ensure even more efficiency, driving fun and comfort. The premium hatch runs on a 55 mm longer wheelbase and has a reduced height of 20 mm. It has new LED headlights with vertically stacked LED daytime running lights. The car also features Peugeot Matrix LED technology, which is offered for GT and GT Premium variants. Up front there is a wide grille, wider air dams and a new bumper with fog lights and reversing lights.
At a time when safety is most important, the 2021 Peugeot 308 has numerous safety and driver assistance functions such as blind spot monitoring, the rear cross traffic alarm, a 180-degree reversing camera with an integrated cleaning nozzle and a 360-degree park All-round visibility support with four cameras, heating for windshield and steering wheel, e-call + emergency call with information on passenger number and location, etc. In addition, adaptive cruise control with start / stop function, automatic emergency braking, active lane departure warning, driver attention alert, automatic high beam, traffic sign recognition, electronic parking brake etc.
To support its customers in the transition from internal combustion to electrical energy, PEUGEOT offers a range of services.
PEUGEOT SINGLE CHARGE: This makes it easier for customers to access various charging solutions:
- The PEUGEOT charging station’s partner is Pod Point, which has been fully approved under the state fee and charging system for private households. Customers with off-street parking can receive grants of up to £ 350 towards the house fee.
- PEUGEOT is also offering a free 6 month subscription to bp puls with every new electric or plug-in hybrid vehicle, giving buyers access to a network of charging stations in the UK.
PEUGEOT EASY MAINTENANCE: Customers can enjoy their car with complete peace of mind:
- Buyers can choose to purchase their vehicle with a single service plan to cover all essential maintenance. The owners receive a certificate about the battery capacity after each service. The 50 kWh battery is guaranteed for eight years / 100,000 miles for 70% of its capacity.
Using the MyPeugeot® smartphone application or the vehicle’s infotainment screen, drivers can now:
- Start or schedule thermal preconditioning. When the vehicle is connected, this function allows the user to optimize the range by preheating or cooling the interior and the battery reaches its optimal operating temperature more quickly.
- Review, schedule, start or delay battery charging.
The new PEUGEOT 308 is manufactured in France at the Mulhouse plant and can be ordered and purchased later in the year from PEUGEOT dealers and through PEUGEOT Buy Online. By purchasing the car online, customers can configure and order their vehicle completely online and make the online purchase of a vehicle convenient and uncomplicated. Customers can configure their vehicle from the comfort of their own home, receive a part exchange assessment, personalize their finances and complete their purchase, including home delivery options when available.