Nike is waging an all-out war with the devil. The clothing company has successfully blocked the sale of Lil Nas X. ““- At least for now.
On Wednesday, a US district court approved Nike’s motion for an injunction against MSCHF, the art collective that worked with the rapper to create a pair of sneakers with “a drop” of human blood. They used modified Nike Air Max 97 for collaboration.
The order of the Eastern District of New York states that the Brooklyn-based agency cannot fulfill orders. On Monday, 665 pairs of devil-themed sneakers priced at $ 1,018 sold out in just one minute.
Fans can get a giveaway to win the last 666th pair of shoes.
The controversial sneakers, denounced by countless conservative politicians and religious leaders, contain a bronze pentagram, the number “666” and a small amount of human blood obtained from the MSCHF team.
The award is based on Luke 10:18, which says, “I saw Satan fall from heaven like lightning,” the collective told CBS News. The release coincided with Lil Nas X’s new song and music video for “MONTERO,” in which the 21-year-old tries to seduce a horned devil in homage to his ownits strange identity.
Earlier this week, Nike told CBS News that it had no relationship with the Grammy-winning artist or art collective, stressing that it had no part in the design or release of the shoes.
“We do not support them,” said the company on Monday.
Later that day, NikeAgainst MSCHF, the Swoosh’s reasoning goes against its brand and damages its brand.
The sneaker giant argued that the shoes “are likely to cause confusion and dilution and create a flawed link between MSCHF and Nike’s products,” claiming there is already evidence of significant confusion and dilution in the market, including the claim made by Nike Boycotting the launch of MSCHF’s Satan Shoes in response to the false belief that Nike authorized or approved this product. ”
“As a direct and immediate result of MSCHF’s illegal actions, Nike has suffered, continues to suffer and / or is likely to suffer damage to its brands, corporate reputation and goodwill that cannot be offset by money,” the lawsuit added . “Unless otherwise instructed, MSCHF will continue to use Nike’s claimed trademarks and / or confusingly similar trademarks and cause irreparable damage to Nike for which Nike has no legal remedy.”
The Montero-born Lamar Hill rapper didn’t shy away from online disapproval and even joked about going to court with Nike.
However, he also tweeted on Monday that the “backlash” is taking an “emotional toll”.
“I’m trying to cover it up with humor, but it’s going to be tough,” he said. “My fear is higher than ever.”
MSCHF did not immediately respond to CBS News’ request to comment on the lawsuit, despite previously saying, “We expected the backlash and we are all for it.”
Lil Nas X is not named as a defendant in the lawsuit.