Is there no gin distillery anywhere in London? Savile Row even has its own gin now. Although based in Harrow.
It all started with Beefeater and Hayman in 1863. In 2009, Sipsmith opened in Chiswick and the rest followed suit. Hackney Downs now has Butler’s, Highgate Sacred, Notting Hill Portobello Road and Kentish Town the Ladies and Gents. Half Hitch is based in Camden Lock, Jensens in Bermondsey, the City of London in Blackfriars, East London Liquor Co in Bow Wharf and Bimber in North Acton. The Ealing Distillery makes Ealing Gin. Lidl sells Hampstead Gin.
Hayman’s, whose premium gin portfolio includes Royal Docks, Hopped, Peach and Rose Cup, Sloe and Old Tom gins, is based in Balham. Every self-respecting rum enthusiast should have a Hayman nasal glass, and every self-respecting home bar should have a vintage copper jigger from Merser & Co.
The 1806 Rum Quay and West India Docks once had huge rum stores and rums were mixed by the Thames. Haymans Merser & Co has revived art and tradition. They are the first rum mixing house in town for more than 100 years. Hayman’s was one of the original rum traders in London and the company is keen to make the city a major premium rum hub again. And the scene of many happy marriages.
The rum shipped from the Caribbean would find its way along with London’s elixir of life – the Thames. After spending some time in the West India Docks, she was taken further up the Thames to the individual rum dealers in merchants’ houses not far from the river. The rum traders then mixed the different rums and rested them for a few months so they could “marry” before they were sold for consumption.
James Hayman says, “This early form of artisanal rum was made in small quantities with no artificial coloring or added sugar, and this method still results in the finest rums. So we set out to bring the best rums in the Caribbean to London for six months bring to.
“One of the biggest misconceptions about rum is that it should be sweet. While modern rums contain more sugar, traditional London rum does not contain sugar or caramel. We call it pure natural rum. Because of this, it has similarities to whiskey – especially those from America. Merser Double Barrel makes a great old fashioned cocktail and can be drunk over ice. “
The original West India Docks were destroyed by fire. Along with the loss of much stored rum, the area continued to be bombed during World War II. Newer ships could not use London’s shallow docks and rum was then sold in bottles rather than barrels. By 1970 London’s rum-blending had stopped.
Hayman’s historic new rum mix house is located at Temple Tube Station. The Double Barrel is pure, natural rum that was mixed in Scotch whiskey barrels as it was over 100 years ago. Various other rum producers are opening around London.
London Dry Gin is made across London. As well as the whole country. So why not London dry rum with a caramelized banana and oak flavor? Why not an Electric Avenue Rum?
A blend of premium Jamaican, Bayan and Dominican pot still rums from five historic, award-winning distilleries, infused with Kenyan black tea, Nigerian hibiscus and red rose from Pakistan, was launched by two former Pernod Ricard executives.
All of the botanicals in Laurent Lacassagne and Patrick Venningtons new, Amazon-listed “Market Row” rum are inspired by and come from London’s Brixton Market. “We believe the market is ripe for a new, no-nonsense and inclusive urban rum,” said Lacassagne, co-founder of Brixton Distillery Company and former chairman and general manager of Chivas Brothers.
“We want to bring something new to the category and create the same level of craft, creativity and inclusivity for rum that can now be seen in gin. We buy our ingredients from a thriving local trading community in south London. It’s about supporting and sharing everything with love about Brixton. “
Venning is a former Marketing Director at Pernod Ricard UK and Global Marketing Director at Ballantine. “Market Row Botanical Rum is inspired by the community in which it is made. We work to empower independent Brixton businesses and individuals by sourcing ingredients and skills locally to keep our Brixton bottle botanical rum authentic and give back to the community. ” he says.
Distiller Matt Servini comments: “Market Row is a great tasting premium botanical rum with a Brixton touch. The plants carefully handpicked by us are inspired by Brixton Market – they are subtle on the nose and palate and give the Market Row Botanical Rum a completely different dimension than any other rum on the market. “
Brixton Market began on Atlantic Road in the 1870s. The area was home to London’s first purpose-built department store, Bon Marché, which opened in 1877. Electric Avenue was built in the 1880s and was one of the first streets in the city to be lit. The song was written by Eddy Grant in 1983 and was inspired by the Brixton uprising two years earlier. Brixton Village, Coldharbour Lane was built as Granville Arcade 1937 based on designs by Alfred and Vincent Burr. The area became a symbol of multiethnic Britain, selling African, Caribbean, South American and Asian food and music. Now it has its own cosmopolitan rum.
Bartender and Brand Ambassador Mikey Hirsch adds, “The subtle flavors of botanicals are much more accentuated in a cocktail or blender that makes Market Row stand out – they add something you wouldn’t expect that isn’t in traditional rums. ”
However, a botanical rum is not a flavored rum that is usually thought to be quite sweet. The spices often overwhelm the rum due to the added sugar or caramel taste. Our rum does not contain any added sugar. The botanicals are there to complement the aromas of the rum instead of changing them. This is a high quality ultra premium rum from Ultra London.