Broadcasters absolutely want to distance themselves from the European Super League, have outraged politicians and disgusted fans across Europe.
Plans for the closed-shop competition, in which 15 founding members would participate and guaranteed a place in the tournament each year, have been dismissed as “cynical”, “greedy” and “selfish” by the football authorities.
BT Sport has spoken out strongly against the plan for the European Super League
Today Prime Minister Boris Johnson met with the FA, Premier League, PFA and fans and told them the government would not be ready while a small handful of owners build a “closed shop” and destroy England’s 132-year-old football pyramid.
And without a lucrative broadcasting partner in Europe, the Super League project would not be feasible at all, but most of them keep their distance.
The new competition has secured a £ 3.03 billion mutual fund through JP Morgan. However, he will commit to getting a return on that money from his earnings, the majority of which is expected to come from the sale of media rights.
The company made a strong statement that plans could have “detrimental effects” on the plans.
It was rumored that Sky, Disney, Amazon and Facebook were in early talks with the Super League organizers, but as the negative reaction to the runaway gradually gained traction, they made it clear that they were not involved, except for Disney.
Sky came out late Monday evening to distance itself from the league with a statement: “For the past 24 hours, Sky Sports has passionately articulated the views of football fans on the importance of maintaining and preserving the entire football pyramid.
‘We are fully focused on supporting our long-time football partners in the UK and Europe and already giving fans the best live action from the best football competitions in the world. We were not involved in any discussions with the proposed breakaway European Super League. ‘
The hottest voice was BT Sport, which has exclusive rights to the UEFA Champions League in Great Britain and also shows Premier League matches. The plans were devastated in a statement yesterday.
BT Sport tweeted, saying, “A European Super League could be detrimental to the long-term health of football in this country.”
Liverpool and Tottenham are among the six English teams that have agreed to the new project
DAZN has stated that they are “in no way involved in or interested in discussions about the establishment of a Super League”.
Last night, Facebook, a spokesman for Facebook, told Sportsmail that the Super League was “not something we will be involved in”.
Sky Sports presenters like Gary Neville have spoken out in the European Super League
And it goes without saying that Amazon had no contact with the new company either.
Only Disney has so far refused to comment.
If the company is to continue, it needs a media partner to have any chance of success.
“Who buys the media rights and how much they pay is critical,” said Tim Westcott, senior principal analyst, channel and program at Omdia.
“Is there a US partner like Disney, NBC or Discovery waiting in the wings looking for premium sports content to bring their direct-to-consumer services to more European households?” Westcott told the Rapid TV News website.
Westcott points out that UEFA’s revenue depends almost entirely on its broadcast media revenue, and Sky’s involvement in the formation of the Premier League in 1992 was critical to its success.
Sky Sports has claimed that they are not debating with the new European Super League
The Super League organizers are reportedly targeting broadcast revenues of £ 3.4 billion a year. However, this raised an eyebrow among analysts as all of European football struggles to maintain its media rights sales after the market peaked in recent years.
“As the most recent German and Italian rights auctions show, pay-TV broadcasters are no longer as interested in using rights as they used to be,” said Westcott.
The Super League could try to develop its own broadcasting and streaming service.
It is believed that this was part of the vision of the European Club Association chaired by Andrea Agnelli, who has now become Vice President of the Super League.
Sky Sports expert Gary Neville spoke while reporting on Manchester United-Burnley v Super League. At one point, a joke about a Clarets victory should count as qualification
Agnelli and the other Super League executives see tremendous potential for content streaming in growing markets in Asia. The charter member infrastructure grants, which can be up to £ 310 million per club, could be used to develop this skill.
But Westcott is skeptical whether that will bring enough money to keep the new league going.
BT Sport shows UEFA competitions in Great Britain and the Premier League
“Of course the big clubs are looking for higher returns from growing markets like Asia and North America, but Europe will of course generate most of its revenue,” he said.
The importance of the five major European countries – England, Spain, Italy, France and Germany – is clear. They make up 60% of the Champions League TV income, said Pierre Maes, media advisor and author of the book “Le Business des Droits TV du Foot”.
‘You are going to have to have strong TV agreements in each of these five countries.
“Are you going to find a global broadcaster that pays the € 3-5 billion per season that you want?” asked Maes. “I don’t think it’s going to happen.”
Maes believes the Super League will find a partner, however, and while companies are now distancing themselves, they can still place a bid when the league is formed.
For now, however, this remains uncertain as the government insists that players from clubs involved in the breakaway European Super League will not be prevented from obtaining a work visa or pulling the police out for match days.
Aleksander Ceferin, President of UEFA, devastated the conspirators behind the Super League
‘It’s too early to say [who will bid]. But when that competition hits the market, Sky will definitely be interested because this is the number one competition.
‘I think it’s the reality. To date, however, they have not been involved in discussions. ‘will be available from 2024, as many channels are already tied to offers for the Champions League and other competitions.
The Super League is slated to begin in 2022 if it continues. It remains to be seen how this loophole will be closed.