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July 31, 2021

8 minute reading

Opinions expressed entrepreneur The contributors are their own.


Google Trends is a useful free tool that provides statistics and other information about the popularity of specific search terms on Google and YouTube. There are many reasons why it has become a popular source of big data research and applications, especially because it provides a platform to observe consumer search information by providing extensive search data statistics. Even better, Google Trends is easy to use, not only in terms of data collection, but also when it comes to providing comparison options.

Searching specifically for certain products/services is a persuasive indicator that users may also purchase these products/services. There is a proven correlation between consumers’ willingness to browse the Internet and purchase behavior. A person’s pre-existing knowledge plays a vital role in the search process, and of course, ultimately also plays a vital role in the final decision. In short, the more a person knows, the better their search activity.

Consumers use search results to access a range of information sources by entering their own keyword terms. But considering the inevitable large number of search results, they ended up not using all (or even half) of the available resources. In most cases, this means that they will not exceed the first page of Google search results. According to DataForSEO, business owners who want to maximize sales can use Google Trends to rank higher search engine results pages (SERPs). It’s just a magic wand, really.

But first, you need to know how to use it.

1. Analyze keyword volume trends

Google Trends allows you to view the trend volume of keywords in the past year.

Why is this important? Because finding keywords that are becoming more and more popular means one step ahead-enabling you to create content around industry-related keywords that people are actually searching for.

For example, if you use keyword research tools, such as Soffler Either Jessie, You will only see search volume numbers, but with Google Trends, you can also predict the future performance of your keywords.

Similarly, Google Trends will help you avoid under-trending keywords.

But how do you judge whether a keyword is really popular or just a fashion? All you have to do is to adjust the trend time frame; if you extend the time frame to the first two to four years, you will have a better understanding of what a trend is and what is a short-lived one.

This also allows you to identify seasonal keywords-those that soar in a quarterly pattern. You may want to learn about these specific keywords, but it is always helpful to distinguish them from true trendsetters.

2. Find relevant keywords

Another powerful feature of Google Trends is its unique ability to recommend relevant keywords, which are becoming more and more popular. Assuming you have your core term; search for it, then scroll down to the “Related Queries” table. You will find that Google Trends suggests keywords that it believes are closely related to the keywords you searched for, and lists them in order of popularity. Both actions have done a lot of heavy market research work.

3. Pay attention to the “Breakout” keyword

Sometimes, you will see Google Trends replace percentage (%) search volume with the word “breakthrough.” Pay close attention, because this means that your keywords have increased by more than 5,000%. However, don’t misread the numbers; this does not mean that the keyword is overused and difficult to rank-quite the opposite. You should use this keyword as soon as possible because it may not have become competitive yet. If you are fast enough, you can sit back and relax on the Google search page.

incredible?

possible. These “breakthroughs” often become a fashion. It is not recommended that you build a complete business model around them, as they are likely (and often quickly) to fall out of favor. But for months of traffic and a coveted position on Google search results, this might be a wise move if done at the right time.

related: How to identify the best long tail keywords

4. Follow related blog and video topics

It doesn’t stop there. As mentioned earlier, Google Trends can help you discover search-related keywords, but it can also provide in-depth understanding of related topics so that you can consider future content. If you look at the left side of the “Related Queries” table, you will notice another table called “Related Topics.” This won’t show specific search terms, but it can give you an idea of ​​the broader topics that consumers are searching for.

If you switch between “rising” and “popular”, you will find that the latter will list topics that continue to receive a lot of searches every month, even if they are not necessarily growing. On the other hand, “rising” will bring you trend results. These broad topics are very useful for SEO because they can help you create content that predicts new trends. Once you have honed on the specific keywords you want to rank for, you can create a list of blogs, videos, or social media posts related to those topics.

5. Localization optimization

This feature is very suitable for entities that serve local communities. As mentioned earlier, “searching” is usually an act of buying a product. As a business, you can use the statistics of search activity to monitor, analyze and even predict whether products, services or new ideas will be accepted by local audiences. It’s more cost-effective to view “Interests by Sub-Area” on Google Trends. Although you may live in the same country as millions of people, keywords may have unique trends in different cities, states, and subregions.

For example, if you make sports shoes and consider launching a series of roller skates, Google Trends will show the difference in search volume for that keyword between cities and states. “Sub-regional interest” can help filter and hone the geographic regions with the highest demand for products, and strengthen and improve SEO strategies.

related: Search in the Age of Distraction: Six Secrets of Highlighting Local SEO

6. Don’t ignore new keyword ideas

There are more arrows in the quiver of Google Trends, including five additional options.

• “Web Search (default)”

• “Picture Search”

• “news search”

• “Google Shopping”

• “YouTube Search”

These results help identify hot topics and queries in different parts of the potential market. So while you won’t get specific keywords, you’ll gain insights into trending searches: real-time data on searches that have surged in the past 24 hours.

Please be careful not to focus too much on short-term keywords.

7. Mining LSI keywords

Finally, let us pay attention to one aspect of SEO that is often overlooked: the use of LSI keywords. LSI is an acronym for “latent semantic index (ing)”-a computer program designed to learn a large number of synonyms based on context. This revolutionary artificial intelligence uses a mathematical system to find the relationship between words and their concepts in a piece of content. Google Trends can further help page search engine optimization by displaying LSI keywords. Suppose you wrote an article about Bitcoin. By using “related queries” and “related topics,” Google will show you a list of terms that are closely related to your core keywords.

All you need to do is add these terms to the blog post in the correct context, Or in a meaningful way (remember to avoid random keyword stuffing).

As Google Trends progresses and becomes more advanced, the contextual aspect will only become more critical. Adding context can be done in several ways:

• Use the “Compare” tool to add new keywords

• Filter search by country or category

• Conduct a web search

Google Trends works in a highly relativistic way, so you never want to ignore the context. The results will not be compared with the overall popularity of the trend, but will match the success of your previously selected keywords. Take the term “beauty pageant” as an example. This is a popular search phrase before the pandemic, but if you look at the trend of beauty pageants in the past 12 months, you will find that it is at a record low. Change it to “2005-Now” and the chart will show stability, just like drawing a steady heartbeat chart. This is also one of the characteristics of seasonal search.

related: The best free SEO tools to improve rankings

in conclusion

As modern consumer demand increases and Google updates its algorithms, we are at a time when using Google Trends data is more valuable than ever. If you are ready to roll up your sleeves and venture beyond basic searches, you will discover unique insights that can significantly improve your SEO.

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